About Cairnway – Servant Leadership in the Workplace


First and foremost, we’re coaches.

We coach leaders and leadership teams.

We started Cairnway in 2014 to share our experience – in leadership and leadership development, people management, diversity, equity and inclusion, organizational development and board development.

We find that coaching is a dependable way to bring measurable and sustainable change.

Servant leadership

We bring a servant leadership approach to our coaching work.

That means we measure our success by the success of those we serve.

Indeed, the evidence shows that organizations applying servant leadership have exceptional employee engagement, customer experience and team effectiveness. Servant leadership improves performance on more than one bottom line.

Why do we do what we do? Because we believe that when we help improve the workplace, we help improve the world.

Joe Iarocci, Founder
Joe Iarocci, Founder

What’s in a Name?

Since prehistoric times, humans creating a path have used stacked stones – cairns – as markers of important points along the way.


Cairns play an especially important role in marking trails. They show the way forward, warn of danger ahead and, in some cases, simply entertain others who may follow. We chose the name Cairnway to evoke a spirit of solidarity with all those on the leadership journey.

Laura Chapman Rubbo

Laura Chapman Rubbo

Director, International Labor Standards, The Walt Disney Company

“Joe’s business experience allows him make servant leadership relevant to the workplace.”

Bob Chaet

Bob Chaet

Senior Executive Consultant, Lee Hecht Harrison

“Joe provides great service and real servant leadership. He is both knowledgeable and fun.”

Alice Tepper

Alice Tepper Marlin

Founder and CEO of Social Accountability International (SAI)

“Joe has served SAI well for many years. We love having him speak and facilitate. We work with Joe whenever we can. Our entire team appreciates Joe’s servant leadership approach.”


Patrick Solomon

Vice President, Human Resources & Admin, CARE

“Joe has contributed much to CARE’s leadership development work around the world. He’s been a wonderful partner on our servant leadership journey and has had a tremendously positive influence on many of our staff."

Howard Behar

Howard Behar

Retired President of Starbucks International

“Joe knows servant leadership inside and out. I’ve enjoyed working with him.”

Wendy Jolley-Kabi

Wendy Jolley-Kabi

CEO & President, Global Health Action

“Joe has been an amazing coach to our Global Health Action board of directors. We have benefited tremendously from his expertise in board development, best practices and governance. We greatly value the servant leadership approach taken by all the Cairnway team members.”